AI shopping agents convert 60% better. Most brands are invisible
AI referral traffic converts 60% better than everything else. The number is real and misleading at the same time. Here is what to fix, and what to ignore.
Read MoreHow artificial intelligence, automation, and emerging technology are transforming advertising, marketing, and media.
AI referral traffic converts 60% better than everything else. The number is real and misleading at the same time. Here is what to fix, and what to ignore.
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Meta plans to let AI write your ad copy, pick your audience, and set your budget — all from a single product image. Here is what that means for brand managers.
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By the end of 2026, 40% of enterprise apps will embed AI agents. Here is why the shift from "doing things faster" to "doing things autonomously" changes everything.
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OpenAI has turned on ads inside ChatGPT for 800 million weekly users. What it means for brands, agencies, and the future of Google's dominance.
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90% of Indians have seen fake celebrity endorsements. Victims lose ₹34,500 on average. India's new deepfake rules and what every advertiser needs to know.
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