TV ad cap removed in India: advertisers gained more than broadcasters
India scrapped the 12-minute TV ad cap in a year when ad volumes fell 7% and BARC ratings are suspended. That combination hands leverage to media buyers.
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Latest news, campaigns, and strategic insights from the world of advertising.
Last-click attribution is lying to you. Here is what to use instead
Most brands are still crediting the last ad their customer clicked for every sale. That model ignores almost everything that actually drove the purchase. Here is the honest picture.
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Why your Meta ads are getting more expensive and what to do about it
Meta CPMs have been quietly rising for two years. More competition, smarter bidding, and the death of granular targeting are all pushing costs up. Here is what is driving it and how to fight back.
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Amazon now makes $65 billion a year from advertising. Here is why that matters
Amazon has quietly become the third-largest advertising platform in the world. Its advantage over Google and Meta is simple: it knows what people actually buy, not just what they search for.
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Everyone said email was dead. It turned out to be the most resilient channel in marketing
Social algorithms change. Platforms get banned. Ad costs go up. The newsletter, an unglamorous technology from 1990, keeps working. Here is why brands are finally taking it seriously.
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Google Performance Max is taking over. Advertisers are not happy about it
Performance Max puts Google's AI in charge of your entire ad budget across every Google channel at once. Here is what that actually means for brands — and how to stay in control.
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Brand safety in 2026: why advertisers are blocking AI-generated websites
The open web is drowning in fake, AI-generated "Made for Advertising" sites. Here is how smart brands are changing their buying habits to stop funding bot farms.
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Brands are so obsessed with ROAS they forgot to build a brand
Performance marketing has made brands cheaper to buy and harder to remember. The data on what a decade of ROAS obsession has actually cost is damning.
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Social media advertising in 2026: Google is no longer the front door
Social media now drives 60% of product discovery, overtaking Google. How $317B in social ad spend is reshaping where brands must compete to win.
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How advertising agencies are using AI in 2026: winners and losers
Publicis runs 80% of media revenues on AI and is growing. WPP exited the FTSE 100 and is cutting £500M in costs. One bet made in 2019 explains it all.
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Adobe's $1.4B Ad Spend to Combat AI Skepticism: Insights from the 2026 Digital Trends Report
Amid growing investor doubts and competition from AI start-ups, Adobe has increased its advertising budget by 30% to position itself as an AI leader.
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India AI Impact Summit 2026 to be held in New Delhi from February 16-20
The summit, hosted by the Government of India, will feature global leaders like Sundar Pichai and Sam Altman, focusing on inclusive AI growth.
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