Get in touch

If you have a story tip, spotted something I got wrong, or want to share something happening in the industry — please do reach out. I read everything.

Email is the best channel: muskan@thoughtsofmuskan.in. I try to respond within a day or two, though it can take longer during busy news weeks.

You can also find me on X / Twitter and LinkedIn. Direct messages are open on both.

PR and press material

If you're a brand, agency, or comms professional and you'd like to share something for editorial consideration — a campaign, an appointment, a report — feel free to send it over. I go through all of it, even if I don't always cover it. Coverage decisions are entirely editorial and mine alone.

Corrections

If I've got something wrong, I want to know. Email me with the specific error and I'll correct it promptly. Getting things right matters more than looking right.