All stories, sorted by date.
Most brands are still crediting the last ad their customer clicked for every sale. That model ignores almost everything that actually drove the purchase. Here is the honest picture.
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Google never formally killed the cookie, but it no longer really works. The industry spent four years preparing for the end. Here is what actually emerged on the other side.
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Meta CPMs have been quietly rising for two years. More competition, smarter bidding, and the death of granular targeting are all pushing costs up. Here is what is driving it and how to fight back.
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Amazon has quietly become the third-largest advertising platform in the world. Its advantage over Google and Meta is simple: it knows what people actually buy, not just what they search for.
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Social algorithms change. Platforms get banned. Ad costs go up. The newsletter, an unglamorous technology from 1990, keeps working. Here is why brands are finally taking it seriously.
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Performance Max puts Google's AI in charge of your entire ad budget across every Google channel at once. Here is what that actually means for brands — and how to stay in control.
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When TikTok went dark in January 2026, brands had to move fast. The winners were obvious. The costs were not.
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Brands are pouring billions into influencer deals. 57% of marketers still cannot measure the ROI. That is a very expensive guess.
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Meta plans to let AI write your ad copy, pick your audience, and set your budget — all from a single product image. Here is what that means for brand managers.
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The open web is drowning in fake, AI-generated "Made for Advertising" sites. Here is how smart brands are changing their buying habits to stop funding bot farms.
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Organic reach on LinkedIn company pages has collapsed to 1.6%. Here is a breakdown of the 2026 algorithm update and the three specific changes B2B marketers must make to survive.
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By the end of 2026, 40% of enterprise apps will embed AI agents. Here is why the shift from "doing things faster" to "doing things autonomously" changes everything.
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Performance marketing has made brands cheaper to buy and harder to remember. The data on what a decade of ROAS obsession has actually cost is damning.
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Social media now drives 60% of product discovery, overtaking Google. How $317B in social ad spend is reshaping where brands must compete to win.
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Publicis runs 80% of media revenues on AI and is growing. WPP exited the FTSE 100 and is cutting £500M in costs. One bet made in 2019 explains it all.
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OpenAI has turned on ads inside ChatGPT for 800 million weekly users. What it means for brands, agencies, and the future of Google's dominance.
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India's ad market didn't just grow; it was redefined. Why the shift to ₹1.74 trillion exposes the "unseen economy" of MSMEs and Quick Commerce.
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90% of Indians have seen fake celebrity endorsements. Victims lose ₹34,500 on average. India's new deepfake rules and what every advertiser needs to know.
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Organic CTR down 61%. Paid CTR down 68%. Indian news sites lost 25% of Google referrals in one year. The numbers behind the AI Overviews traffic collapse.
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Google AI Max and Meta Advantage+ are pushing advertisers toward full automation. Here is what you lose, who benefits, and how to fight back.
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With third-party cookies fading and AI demanding richer signals, 71% of businesses are scrambling to build first-party data infrastructure. Here is the exact playbook.
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OpenAI's ChatGPT advertising launched in February 2026 with $60 CPMs and 1.5x higher conversion rates. Here is what the first month of data reveals for marketers.
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AI chatbots now handle one-quarter of shopping interactions. With agentic commerce poised to bypass retail websites entirely, the $69 billion retail media market faces its biggest test.
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US creator economy ad spend will reach $43.9 billion in 2026, up 18% year-on-year. Here is why CMOs are shifting budgets from linear TV to creator-driven campaigns.
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India is set to enter the world's top ten advertising markets in 2026. From mobile-first campaigns to vernacular marketing, five structural trends are powering the surge.
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A US federal judge ruled Google illegally monopolised the ad exchange market. The DOJ wants a forced breakup. Here is what every advertiser and publisher needs to know.
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One-third of CMOs plan marketing headcount cuts as AI agents automate 30-45% of routine tasks. A data-backed look at who is safe and who is not.
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With Google's AI Overviews capturing up to 60% of informational queries, Answer Engine Optimisation (AEO) has become the survival strategy for marketers losing traffic.
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Google AI Mode reaches 75M daily users with auction-based ads. ChatGPT charges $60 CPM with $200K minimums. A side-by-side comparison for brands.
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Only 10% of US firms use AI in production despite $2.52 trillion in global spending. Skill gaps, data issues, and public scepticism explain the lag.
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Moving beyond conversational search, Perplexity introduces 'Computer', a digital worker orchestrating 19 AI models to execute autonomous, end-to-end tasks.
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Google introduces sponsored product listings within its conversational AI Mode, enabling direct checkouts via the Universal Commerce Protocol and intensifying competition in AI-driven search.
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Anthropic alleges three Chinese AI companies executed massive distillation attacks on Claude, sparking industry debate over model security and export controls.
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Perplexity AI has discontinued its advertising experiments, shifting focus to a subscription model to protect user trust amid growing concerns over AI search bias.
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Anthropic has unveiled Claude Code Security, an AI-powered tool leveraging Claude Opus 4.6 to scan codebases for complex vulnerabilities. Discover how this impacts ad-tech security, marketing efficiency, and the broader cybersecurity ecosystem.
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Worldwide AI spending is exploding to $2.52 trillion in 2026 — a staggering 44% percent year-over-year increase from 2025 according to Gartner. For marketers and advertisers, this surge reshapes everything from hyper-personalized campaigns to conversational ads.
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Amid growing investor doubts and competition from AI start-ups, Adobe has increased its advertising budget by 30% to position itself as an AI leader.
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Generative Engine Optimisation (GEO) and agentic AI are pushing brands to optimise for machine recommendations, not just human eyeballs
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The summit, hosted by the Government of India, will feature global leaders like Sundar Pichai and Sam Altman, focusing on inclusive AI growth.
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